4 Ways to Grow Your Food Business Online On a Tight Budget

4 min readSep 8, 2022

It's no news that you know how to cook the most lip-smacking meals imaginable but have you figured out how to grow your business online?

It’s 2022, which means it is not enough to know how to cook delectable meals alone. You need to know how to put your business out there in order to grow your customer base and increase profit.

But let’s face it, if you googled this, you can’t afford to make mistakes when choosing marketing strategies. You are probably working with a tight budget and must compete with your niche's major players.

As more customers use the internet to engage with businesses to solve their problems quickly and effectively, we can help you position your brand to reach them.

This article will show you how to position your food business for increased sales without wasting money.

Here are 4 ways to grow your food business online.

Choose the right platform for your website

Picture of landing page Heyfood.africa

The right platform equals the right exposure. It’s important that you pick a platform that caters to your needs without any technical jargon.

The wrong platform will not only limit your exposure but will cost you the money you should be investing in other things, waste your time and frustrate the growth of your business.

We recommend using Heyfood. It is perfect for food businesses looking to expand their reach but have a limited marketing budget. The platform exposes your business to thousands of users, costing you zero naira and giving you maximum exposure and SEO discovery.

Leverage Social Media

Image showing icons of different social media platforms to grow businesses online

About 4.70 billion people around the world use social media. And in the last 12 months, 227 million new users have come online. The average time spent using social media in a day is 2h 29m.

That is a sizable number of users and daily hours spent on social media.

Social media is a great way to reach new people, build relationships with them and form a community that eventually translates to sales for you.

Create a content marketing strategy

Vector image of content marketing strategy representation

The most important aspect of growing your business online is being present online. You need to figure out where your target audience interacts the most, what they like to see, what appeals to them and pushes them to make purchases and focus on those things in your content.

It’s okay to experiment and not have everything you try to work out at the start.

Showing social proof (reviews) of customers who have ordered from you and are gushing about you is a fantastic method to win over new clients.

When it comes to creating and sustaining content marketing strategy, consistency and relatability are key.

Establish Partnerships

Vector of people shaking hands

You cannot reach everyone you want to all by yourself. It takes a village, as the phrase goes.

Partnering with brands or individuals who have similar audiences to your own is a terrific strategy to expand your business. Offer them a service or product that will benefit both brands and customers. In this manner, everyone involved will benefit from the partnership.

Partnerships are a great way to reach your exact target audience without breaking the bank.

It’s not the easiest thing to do when trying to expand an online food business. We are aware that you have lofty goals for the growth of your business. A food directory listing is a fantastic way to get exposure, especially if the directory provides you with tremendous exposure, some free promotion, and the convenience of seamless food delivery to your customers.

Heyfood is the ideal choice if you want to start and grow your food business on a limited budget.




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